My crown contains an observation deck with an unrivalled panoramic view of Amsterdam. You’ll see the city’s historical centre, its pulsating port, the unique Dutch polder landscape and, if you’re lucky, you might even spot the Lord Mayor on his bicycle. Complementing the experience there is a state-of-the-art interactive exhibition about Amsterdam’s history and culture.
In addition, I’ll also have a giant swing: Over the Edge! Europe’s highest swing sends thrill-seekers and dare devils, flying back and forth over my edge. After all, it’s called LOOKOUT for a reason.
Allow me to introduce Madam, the panorama bar and restaurant located on the 20th Floor. During the day, this swanky setting is part of the LOOKOUT experience. But as soon as the sun goes down, the music goes up – and Madam is transformed into Amsterdam’s highest nightclub, and a haven for nocturnal delights.
Guests are able to savour stellar cocktails, an extensive à la carte menu and, of course, a stunning view of Amsterdam. Madam is the only bar in town where it’s OK to stare out the window.
Moon is the name of the revolving rooftop restaurant located on my 19th Floor. It rotates once every hour, providing a truly unique dining experience with an amazing 360˚ panorama of Amsterdam. The menu promises re-imagined classics and bold new mixes, with an emphasis on seasonality, nourishment and fresh local products. And that’s not just the DJs.
My 18th Floor the home of A’DAM&Co., an inclusive members’ club. It boasts a luxurious setting & a spectacular rooftop terrace with an unrivalled 360˚ view of Amsterdam. However, it’s the club members that define A’DAM&Co. A community of creative minds, entrepreneurs & change-makers. Left-brains & right-brains with a passion for collaboration. Whether that’s mixing business & pleasure, dubstep & classical, or sneakers & suits. Anything, except whisky & ice.
Membership of A’DAM&Co. is by recommendation only. So please be nice. You never know who is recruiting.
The Loft is the name of my deluxe penthouse on the 16th and 17th Floor. The double-level space is airy, homely and inviting with floor-to-ceiling windows, that showcase expansive city views of Amsterdam.
Importantly, the contemporary design of the Loft allows for complete versatility. On the one hand, it is ideal for hosting corporate or private functions (for up to 225 guests), and on the other hand, it is the perfect private sanctuary. Complete with an open kitchen and two luxuriously dressed bedrooms, the Loft is pitch-perfect for A-list celebrities and their egos.
On the 17th Floor, I have a suite of four stylish contemporary meeting-rooms for hire. We have room for 10 to 25 people – and offer an inspirational atmosphere with jaw-dropping views of Amsterdam’s skyline, which is simply perfect for blue-sky thinking.
All rooms are equipped with the state-of-the-art facilities (and yes, we have VGA cables) expected for presentations, conference calls and barmy brainstorm sessions. They also offer options for private dinner parties, courtesy of a collaboration with restaurant Moon.
A’DAM is an open environment for open minds, particularly those in the creative and music industries. A place where ideas, and the coffee, are always fresh – and where inspirational quotes spring from mouths not walls.
A cluster of independent companies (who all share the same levels of entrepreneurship, passion and oxygen) have checked in, and they are creating ripples from Amsterdam to Zama.
ID&T ( 13th & 14th Floor)
ID&T is a pioneering electronic music experience company. Working with the world’s most talented and innovative DJs, musicians, creatives and artists, it creates dance events under the motto ‘Celebrate Life’. ID&T’s goals are to spread joy, have fun and share ideas with tomorrow’s generation.
Sony Music Entertainment (11th & 12th Floor)
Sony Music Entertainment is part of one of the largest music and entertainment groups in the world. Sony Music Entertainment has contracted international superstars as Calvin Harris, Beyoncé, One Direction, Pharrell Williams, Kygo, Pitbull, Mark Ronson, Sia, Zara Larsson and many national artists as Maaike Ouboter, Call It Off, Mr. Probz and Yung Internet. In addition, they are the industry-leading company in the field of streaming services, where innovation and analytics provide the basis for a growing market.
WINK (8th Floor)
Wink is an international creative event, communication and design agency. As experience architects, Wink sees events as a powerful communication tool to build and communicate brand identities. Though rooted in art, rock ‘n’ roll and raves, the company has twenty years of experience creating memorable corporate events, experiences and environments.
MassiveMusic (15th Floor)
MassiveMusic is an award-winning international music agency. MassiveMusic produces and composes music for the worlds of advertising, broadcast design, interactive and brands. It also develops sonic branding and music strategies for global companies, provides music search and licensing services, creates innovative music activations and scouts new talent. MassiveMusic is proud to have sprinkled its melodic magic on many of the world’s biggest brands.
Gibson (10th Floor)
Gibson Brands, Inc. is the fastest-growing company in the music and sound industries. Founded in 1894, the company has a portfolio of well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Philips, KRK Systems, Stanton, Cerwin-Vega, Neat Microphones and many more. All Gibson Brands are dedicated to bringing the finest experiences to consumers by offering the most exceptional musical instruments, consumer electronics and professional audio.
www.gibson.com / www.gibsoninnovations.com
A’DAM Works (8th & 9th Floors)
Confirmed Tenants: Entertainment Matters, Lingotto, Rabobank Amsterdam, Schipper Legal, School Of House, Six Senses, The Stone Twins, Thunderplugs, Knops, Artist Capitol, No risk, Katzenklub.
SIR ADAM HOTEL
Sir Adam is the name of the urban luxury boutique hotel on my first eight floors. Here discerning lifestyle travellers, locals and neighbours can stay in a stylish and captivating environment. The hotel provides an integrated lifestyle experience with 108 guest rooms and creative spaces offering breathtaking views over Amsterdam.
It’s worth noting that the elusive Sir Adam, music impresario and hospitality-king, kindly opened his doors to the public in February 2017. So one can delight at ‘The Butcher Social Club’ (featuring a stylish restaurant, a riverside terrace and destination bar), ‘The BeerGarden’ and a gym class by Fresh Fitness. Amazingly, this welcoming space is open 24/7.
Shelter is the name of my subterranean nightclub. I could describe its industrial-chic interior, its distressed thick concrete walls (that compliment the amazing sound system and acoustics) or the fact, that this vast cavernous space is also be available for cultural exhibitions. But no, such boasts are irrelevant. After all, any mind blowing nightclub is in the hands of the program, the DJs and you: the crowd.
A’DAM Music School
Let me proudly introduce A’DAM Music School! This non-profit initiative caters to boys and girls who simply love making music, and have the ambition to steal not only the spotlight but people’s hearts as well. We collaborate with music schools, production houses, coaches and artists, all having been specially selected based on the talent they can share with our students.
The program is focused on making music together, inspiring each other and combining the merits of the Do-Re-Mi with the Ga-Ga. Each student has his or her own sponsor, and the first students joined our program in September 2015. In fact, they’ve already stolen our hearts. Next stop – the charts!